IMMERSIVE EXPERIENCES FOR EVERYONE
IMMERSIVE EXPERIENCES FOR EVERYONE
What is immersive audio?
Immersive audio gives listeners the experience of ‘being there through sound’.
They’re enveloped entirely in a truly 3-dimensional soundscape in which they experience a thrilling sense of spatial width and depth.
Immersive audio may be used to create a sound experience that’s as close as possible to the real world, or one that augments it and takes audiences and visitors to new and exciting places.
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What are the three types of immersive sound system?
Although the concepts and technologies are the same, the immersive sound systems in different types of events and venues require different loudspeaker configurations to optimise the audience experience in each application: Front-of-House 180° for concerts and live events, Stage-centric 360° for theatres and corporate spaces, and Non-directional 360° for art installations and themed attractions.
DISCOVER the three types of immersive sound systemWHAT CAN IMMERSIVE SOUND DO FOR ME?
Immersive sound empowers creatives with new avenues of artistic expression, and venues and event designers with valuable new revenue opportunities.
Creatives
The pipeline of immersive venues is growing, and with it the demand for content that works natively within those spaces. Producing in Sound xR positions composers and sound designers ahead of that curve, building the format fluency and creative catalogue that the next generation of productions will be looking for.
Concerts
Suddenly every seat is the best seat in the house as concert audiences enjoy the optimal stereo image even if they’re not seated in the centre of the venue, while better separation of instruments and voices create deeper emotional impact and a more memorable concert experience.
Theatres
With an immersive sound system installed, theatres are equipped to stage the growing number of productions using spatial sound and performer tracking to put the audience at the heart of the drama, drawing them deeper into the story and inviting them to engage with the action on a whole new level.
Attractions
The best themed attractions transport their visitors from everyday life to new and exciting places and scenarios. Immersive sound is key to delivering truly transformative experiences, dialling up the thrills, supporting storytelling and enhancing realism while guiding visitors along their journey.
Art Installations
It’s a new breed of art installation that’s driving a boom in gallery visitor numbers, where immersive sound delivers the interactive, 3-dimensional soundscapes that complement and explain the work of the world’s great artists in new and exciting ways.
Corporates
A single screen and a lectern is no longer enough. From product launches to strategy meetings, ambitious brands already know that it’s fully immersive audiovisual presentations and events that grab customer attention and create a real and lasting buzz.
What is Sound xR?
Sound xR is the immersive sound solution that provides a single, seamless workflow, from content creation and live production through to processing and delivery.
Sound xR is scalable, flexible and cost-effective in a range of applications, and it’s an open solution, capable of delivering a wide range of immersive audio content.
Sound xR projects also come with a world-class level of technical support and, of course, Sound xR sounds amazing.
What makes Sound xR different?
Sound xR encompasses three integrated immersive sound solutions in one.
Sound xR Image is an object-based sound image control system that precisely controls the location and direction of sound images within a space. Sound xR Enhance is a sound field control system that enriches and optimises the resonance of sound by utilising the unique acoustic characteristics inherent to a building’s space. And Sound xR Core is a virtual spatial audio processing engine for earphones/headphones.
What Makes Sound xR more cost effective and easier to use?
Deploying immersive sound can be daunting for creators, venues and events. Sound xR has a mission to keep things simple and affordable, with four key points of difference over other spacial sound solutions.
First, there’s one workflow ecosystem from content creation to production. And production is made easy, using industry-standard tools. Sound xR is open and compatible with content created on other systems and with third party products, and Sound xR solutions are scalable, from small single rooms to complex, multi-zone attractions.
MoreWhat are the core components of Sound xR?
At the heart of Sound xR is an immersive audio solution that’s easy to install and run, and makes it simple to create and deliver content using industry-standard tools.
Discover the core components of Sound xR
What are the tools that make a Sound xR system easy to design and configure?
Just as Sound xR has a seamless workflow for content creation through to delivery, so there is a suite of tools for designing and configuring systems, from establishing the required number and density of speakers through to predicting the performance and coverage of the system in the space.
MoreWho is Sound xR?
Yamaha has been revolutionising spatial audio with Active Field Control (AFC) for decades, with countless successful implementations at events and venues around the world.
Now AFC becomes Sound xR, as Yamaha comes together with other companies in its group in a collective mission to simplify, streamline and democratise immersive audio technology: Immersive Experiences for Everyone.
Steinberg’s widely adopted Nuendo Digital Audio Workstation makes it easy to create spatial audio content, while Yamaha’s Sound xR equipped digital mixers and processors are already industry-standard production tools. And NEXO is a world-leader in sound reinforcement, providing scalable loudspeaker, amplifier and processing systems that ensure the perfect output solution in every application.
Yamaha, Steinberg and NEXO. Together, we are Sound xR.
HOW CAN I FIND OUT MORE?
Sound xR immersive sound systems are available for demonstration at a series of Immersive Hubs around the world, where visitors can discover the creative opportunities, streamlined operation and stunning performance of the world’s most comprehensive immersive sound solution.
Or send us email and tell us about your immersive sound project. Our Engineering Support team are ready to assist with system design and technical support.
